{"id":678,"date":"2024-02-22T11:12:33","date_gmt":"2024-02-22T10:12:33","guid":{"rendered":"http:\/\/epakapl-blog.local\/epaka-pl-nominowana-do-youtube-works-awards-2023\/"},"modified":"2024-02-22T11:12:33","modified_gmt":"2024-02-22T10:12:33","slug":"epaka-pl-nominowana-do-youtube-works-awards-2023","status":"publish","type":"post","link":"https:\/\/panel.epaka.pl\/blog-kurierski\/aktualnosci\/epaka-pl-nominowana-do-youtube-works-awards-2023\/","title":{"rendered":"epaka.pl nominowana do YouTube Works Awards 2023"},"content":{"rendered":"<p>W trzeciej edycji konkursu organizowanego przez Google &#8211; YouTube Works Awards liczy si\u0119 efektywno\u015b\u0107 i kreatywno\u015b\u0107. W tym roku r&oacute;wnie\u017c epaka.pl zosta\u0142a doceniona i otrzyma\u0142a a\u017c dwie nominacje. Czym jest nominacja do YouTube Works oraz w jakich kategoriach otrzyma\u0142a nominacj\u0119 epaka.pl?<\/p>\n<h2>Konkurs YouTube Works Awards<\/h2>\n<p>Kreatywno\u015b\u0107 oraz innowacyjno\u015b\u0107 polskich reklam video od 3 lat jest nagradzana wyj\u0105tkow\u0105 nagrod\u0105 Google. Prawie 30 specjalist&oacute;w z bran\u017cy marketingowej wybiera te najlepsze i najbardziej efektywne reklamy z po\u015br&oacute;d zg\u0142osze\u0144 w kilku kategoriach:<\/p>\n<ul>\n<li>&quot;Unskippable&quot; Creative, w kt&oacute;rej najwa\u017cniejsza jest historia,<\/li>\n<li>Ingenious Insight, kt&oacute;ra stawia na przekaz,<\/li>\n<li>Action Driver gdzie liczy si\u0119 akcja,<\/li>\n<li>Force for Good gdzie liczy si\u0119 cel,<\/li>\n<li>The Underdog dla ma\u0142ych przedsi\u0119biorc&oacute;w,<\/li>\n<li>Full Funnel Marketing on YouTube, kt&oacute;ra stawia na analityk\u0119,<\/li>\n<li>Grand Prix gdzie liczy si\u0119 spo\u0142eczno\u015b\u0107.<\/li>\n<\/ul>\n<p>Sama nominacja do YouTube Works Awards dla ka\u017cdego przedsi\u0119biorcy to wielkie wyr&oacute;\u017cnienie, poniewa\u017c jest to grono popularnych i lubianych firm, takich jak: YES Bi\u017cuteria, \u0141owicz, ING Bank \u015al\u0105ski, czy McDonald&#39;s Polska.<\/p>\n<h2>Nominacja do YouTube Works Awards dla epaka.pl<\/h2>\n<p>Kampania #miejtozg\u0142owy r&oacute;wnie\u017c zosta\u0142a doceniona! Kreatywny pomys\u0142 na przedstawienie problemu, jakim jest wys\u0142anie paczki otrzyma\u0142 a\u017c dwie nominacje w kategoriach: The Underdog oraz Full Funnel Marketing on YouTube. Jest to niezwyk\u0142e wyr&oacute;\u017cnienie ale marki oraz ca\u0142ego Zespo\u0142u. Kampania #miejstozg\u0142owy zawalczy o nagrod\u0119 obok takich projekt&oacute;w jak:<\/p>\n<ul>\n<li>Jestem przysz\u0142o\u015bci\u0105 &ndash; YES Bi\u017cuteria S.A.<\/li>\n<li>Nic Co Ludzkie Nie Jest Nam Obce &ndash; Fundacja Avalon<\/li>\n<li>OLX przedstawia: marzenia do wypo\u017cyczenia &ndash; Grupa OLX Sp. z o.o.<\/li>\n<li>BLIKOMANIA 2023 &ndash; BLIK, Polski Standard P\u0142atno\u015bci Sp. z o.o.<\/li>\n<li>W \u015brodowisku Pracuj.pl 2023 &ndash; Pracuj.pl<\/li>\n<\/ul>\n<p>Ju\u017c 12 marca odb\u0119dzie si\u0119 fina\u0142owa gala YouTube Works Awards 2023, na kt&oacute;rej zostan\u0105 og\u0142oszeni zwyci\u0119zcy konkursu oraz zostan\u0105 wr\u0119czone statuetki.<\/p>\n<p>Zobacz jeden ze spot&oacute;w kampanii #miejtozg\u0142owy<\/p>\n<p><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/zqv5cNfppJg?si=mBNhylEjeWmHUKwV\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>W trzeciej edycji konkursu organizowanego przez Google &#8211; YouTube Works Awards liczy si\u0119 efektywno\u015b\u0107 i kreatywno\u015b\u0107. W tym roku r&oacute;wnie\u017c epaka.pl zosta\u0142a doceniona i otrzyma\u0142a a\u017c dwie nominacje. Czym jest nominacja do YouTube Works oraz w jakich kategoriach otrzyma\u0142a nominacj\u0119 epaka.pl?<\/p>\n","protected":false},"author":2,"featured_media":679,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"class_list":["post-678","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aktualnosci"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>epaka.pl nominowana do YouTube Works Awards 2023 - epaka.pl<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/panel.epaka.pl\/blog-kurierski\/aktualnosci\/epaka-pl-nominowana-do-youtube-works-awards-2023\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"epaka.pl nominowana do YouTube Works Awards 2023 - epaka.pl\" \/>\n<meta property=\"og:description\" content=\"W trzeciej edycji konkursu organizowanego przez Google - YouTube Works Awards liczy si\u0119 efektywno\u015b\u0107 i kreatywno\u015b\u0107. 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